I've been painting a brick and beam ceiling white, the work is grueling but the effect is uplifting.
For years here in Umbria I have wanted to paint these Umbrian ceilings white. I find some of the rooms dark and heavy. Other clients in the past have wanted me to do it too, but the project is messy, costly (pure labor and lots of paint) and time consuming. It is hard to live in the space when the ceiling is being painted. This is the practical part of the work. If in fact you have a new space to paint I would suggest renting a spraying machine and spraying all the wood and brick, then you could paint the walls with roller or brush. The whitening finished effect is just stunning, to me it looks so much more Northern European.